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What Riding the Bus Taught Me About Communication, Sales, and Building Character | Solo Episode

  • Writer: David Shaft
    David Shaft
  • Dec 27, 2023
  • 4 min read

Updated: Apr 6

The best communication skill I ever picked up didn't come from a training program, a book, or a mentor. It came from standing at a cold bus stop with my family and figuring out how to smile at a bus driver in a way that got six people on for the price of one. That's sales. That's character. And that's the kind of lesson that sticks because it cost something.

This episode is about where real communication skills actually come from. Not theory. Not frameworks. Real situations where something was on the line and you had to figure it out.

The Bus Stop Lesson Nobody Teaches in School

When I was growing up, the bus wasn't optional. It was how we got places. And when you're riding with a group and money is tight, you learn quickly that the driver has discretion. Not every driver uses it. But some of them will let it slide if you give them a reason to.

I figured out that a genuine smile, eye contact, and a warm greeting changed the whole interaction. Not a sales pitch. Not begging. Just treating someone like a person before you needed anything from them. Six people rode for the price of one fare. That driver got to start their morning feeling like they did something good. Everybody won.

That is the foundation of every communication skill I've built since. You go first. You make it human. You don't lead with the ask.

Why This Is Also a Sales Lesson

I'm in banking. I've led sales teams. I've coached people on how to talk to clients, how to open a conversation, how to make an ask. And the biggest mistake I see is people who go straight to the pitch. They skip the part where you become a person to someone else.

The bus driver wasn't my customer. She was a person who happened to be in a position to help me. And the moment I treated her like a customer before I treated her like a person, I would have lost the whole thing.

Sales is communication, and communication requires you to see the other person first. What are they dealing with? What's their morning been like? What do they need in this interaction to feel respected? If you can answer those questions before you open your mouth, your conversion rate goes up. Not because you're being manipulative. Because you're actually paying attention.

Building Character Through Low-Stakes High-Stakes Situations

Here's what I mean by low-stakes high-stakes. Riding the bus was a low-stakes situation on paper. But when you're a kid and you're cold and you need to get somewhere and money is tight, everything is high-stakes. You learn to think fast. You learn to read people. You learn that how you show up in the small moments shapes who you are in the big ones.

Character doesn't show up when things are easy. It shows up when the bus driver has a bad attitude, when the ask is uncomfortable, when you're not sure it's going to work. Those are the moments that build you. And those are the moments most professional development programs completely skip over because they can't be replicated in a seminar room.

This is why I talk about real stories on this podcast. Not because hardship is something to celebrate. Because the lessons that actually change your behavior come from situations that had real consequences, not hypotheticals.

What This Means for Your Professional Communication

If you're in a job where you have to influence people, persuade people, or lead people, this episode is for you. Because most of the techniques you've been taught assume you already have a relationship. They assume trust. They assume that the other person is already inclined to listen to you.

The bus stop scenario assumes none of that. You're a stranger. You have ten seconds. And the only tool you have is how you show up in those ten seconds.

Every cold email, every first meeting, every introduction at a networking event is a bus stop. You don't have history with this person. You don't have built-in credibility. You have your energy, your warmth, and whether or not you make them feel seen before you ask for anything.

That's the skill. And the reason most people don't have it isn't that they're not smart enough. It's that they never had a cold bus stop where something real was on the line. They never had to figure it out.

Key Takeaways from This Episode

  1. Real communication skills come from real situations with real stakes, not from training programs alone.

  2. Go first. Make it human. Lead with warmth before you lead with an ask.

  3. Sales and communication are the same skill. Both require you to see the other person before you see the transaction.

  4. Character builds in the small, uncomfortable moments. Those are the ones that shape how you perform when the stakes are actually high.

  5. Every first interaction is a cold bus stop. You have seconds, a smile, and whatever energy you bring.

Related Episodes

If this episode resonated, Episode 2 with Savanna Smith covers how she uses the same principle in modeling: going first, being warm, and building connection before the ask. Episode 7 on speed to lead connects these communication fundamentals directly to sales timing and response strategy.

Watch and Listen to the Full Episode

Level Up Your Communication Skills

If this conversation resonated with you, download The Communication Playbook, a free guide to the frameworks and strategies guests on Conversations That Count use to communicate, lead, and win.

Get your free copy: https://conversations-that-count.kit.com/e7fa86a708

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